A Green Apple

by Thor Hampus Bank

Maybe you know Apple's advertising strategy from the last years. A young dude presents himself as a mac and a not so cool middle aged nerd-looking guy presents himself as a PC (using Windows). Apple is the cool, stable, user orientated and creative alternative to the boring and unstable PC with windows:

Now, Apple has changed (at least for a while) the focus in their ads from bashing Microsoft Windows to focusing on the growing popularity of the awakened consumer. This is the green Apple:

There are several possible reasons for this change of focus:

• Apple has becomed a big player in the industry (Apple could buy Dell in cash...)
• The new Macbook has been the first new notebook from Apple with a bigger pricetag than it's predecessor, so where is the extra value? It's in the environment!
• People who are attracted to Apple computers are in general more concerned about the environment, so to sell more what do you do?

There is many more of course, but the fact is that this is a smart move. Nobody likes when the big guy (Apple, not Microsoft) keeps putting the others down (Microsoft). Apple is big and fancy enough, so now they throw in a joker and begin to add environmental consciousness to their brand...

But, what the advertisements say is one thing, how green Apple's products actually is is another. "Green"peace is going to have the last say in this post;